Tote Bags: Good For The Earth & Exceptional For Your Brand Promotion

Despite the onset of the digital era, promotional marketing continues to enjoy greater relevance. Slow-paced in nature, it might not let you measure success through profit or loss but definitely proves beneficial in the long run. Brands practising it often reap rewards in the form of greater recognition and outreach. However, a lot of things depend on the product chosen as freebies for the community. Longevity, utility, its ability to solve a common problem, its power to represent a company and similar such features are expected from it.  

Tote bags, a very common accessory available in the market today, satisfies almost every criteria anticipated from an ideal promotional product. Presented here are three of the most crucial ones.

1. Utility

Most of the promotional products end up in the trash of unused trinkets. As a business owner, you sure don’t want the freebies distributed during a trade show to encounter such a fate. So the smartest way to occupy a recipient’s cupboard for at least 1-3 years is by introducing a versatile tote bag, ordered from the most reputed tote bags wholesaler in India- Richie Bags.

Multifunctional in nature, such well-designed and customised bags accompany recipients to shopping, offer enough space to carry workout stuff to gyms and serve multiple such purposes. In the process, the logo affixed to it and the act of carrying the tote around indirectly acts as a recommendation from the recipients to the people around. In simple terms, it acts like a walking advertisement creating brand awareness, both today and over the long haul. Considering it all, nothing suits better as a promotional item than a tote bag itself.  

2. Brand Representative Power

Every brand has its own values and mission, unique to its services. However, the commitment to go green or the reduction of the overall impact of production on the community around is almost always common in contemporary brands. Since a promotional item offered as giveaways to customers, usually represents the principles of a corporation, it is better to pick tote bags or its siblings jute and cotton bags to serve the same purpose. With such items, exhibiting your brand’s ideology against non-biodegradable products is easier than you can ever imagine!

As the ones sourced from renowned promotional tote bags manufacturers like Richie Bags boast superior quality than others, it can create a positive impression second to none. Therefore, despite the fact that it’s a freebie, one should invest in a quality product like tote bags to represent one’s attention to detail and commitment to standard items.

3. Ability To Solve a Common Problem

While pens and power bricks do solve the common issues of signing documents and charging electronic gadgets frequently, something which would resolve a greater problem like saving the Earth from the disturbing habits of people seems impactful. Canvas, jute and cotton tote bags are some such items, relieving recipients from the age-old practices of carrying plastics to grocery shopping, thereby liberating the planet from the harmful polythenes.

Sturdy and eco-friendly in nature, with most of them flaunting latest designs, colourways and graphics, these fulfil the twin purpose of creating awareness around and render a style statement altogether.

Postscript:

Measuring success by introducing tote bags to your promotional stuff might be a little tricky because follow-ups with every customer or recipient you come across are hardly possible. But in the end, one is bound to create a positive impression, win over the trust of customers over the long haul and show one’s benevolence towards the planet Earth.